Firebase is a NoSQL Cloud-based database provided by Google, which imports and exports databases in JSON format. Firebase is also open-source and accessible on different platforms: Android, iOS, C++, and Unity. Being back-end-facing and saving/retrieving data quickly, Firebase also provides tools and infrastructure to build and maintain better apps and grow successful businesses. Firebase Analytics is one of the most popular Firebase extensions, which features free and unlimited app analytics using a real-time SDK, dozens of attributions, as well as acquisition, app usage, segmentation, and optimization all on one well-organized dashboard. The main goal of Firebase Analytics is to allow developers to track user behavior and measure attributes in order to optimize their app and increase revenue based on user-data-based customization.

4 Pillars of Firebase Analytics: Demographics, Retention, Engagement, and Average Revenue

• Custom & Free: reporting for 500 distinct events that you can define
  
• Easy to use interface
  
• High level of documentation, tutorials, & support available
  
• Less time spent linking tools with app & with each other
  
• Less lag and inconsistencies
  
• Less communication errors between tools
  
• Scalable
  
• Flexible price models
  

Firebase Homepage

Firebase Analytics Introductory Video

Additional details on Firebase Analytics

Link to demo (click "Access the Firebase Demo Project")

Pricing Options

Documentation

Click here for a link to our slideshow

Using Firebase Analytics is super easy and free! All you need is to link your app to the Firebase SDK and you'll have immediate access to user events and behaviors recorded from your users! You will then be able to analyze the visual, graphic, and numerical reports to make adjustments and customization to your app!