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Summary, Goals & Motivation

Firebase is a NoSQL Cloud-based database provided by Google, which imports and exports databases in JSON format. Firebase is also open-source and accessible on different platforms: Android, iOS, C++, and Unity. Being backend-facing and saving/retrieving data quickly, Firebase also provides tools and infrastructure to build and maintain better apps and grow successful businesses. Firebase Analytics is one of the most popular Firebase extensions, which features free and unlimited app analytics using a real-time SDK, dozens of attributions, as well as acquisition, app usage, segmentation, and optimization all on one well-organized dashboard. The main goal of Firebase Analytics is to allow developers to track user behavior and measure attributes in order to optimize their app and increase revenue based on user-data-based customization.